FLORYD – Swedish Design, Retro Home Décor & Colourful Patterns

Welcome to the colourful world of FLORYD, where Scandinavian design meets Swedish nature, traditions and nostalgia from the 1960s and 1970s. Behind the brand is founder and designer My Floryd Welin, who creates timeless patterns with a distinctive graphic and retro-inspired style.

Inspired by the blueberries, lingonberries, cloudberries and twinflowers of the Swedish forests, grandmother's garden filled with gooseberries and forget-me-nots, and cherished Swedish traditions featuring Dala horses, moose and traditional Swedish fika. The iconic Blueberry pattern has become a signature of FLORYD.

Explore our collection of colourful retro tableware, coffee cups, mugs, plates, bowls, trays and decorative storage tins. You'll also find cushion covers, linen kitchen towels, distinctive hair clips, lanyards and socks made from cotton and wool.

FLORYD – a celebration of Swedish nature and traditions, where nostalgia meets contemporary living through colourful, timeless design.

Moomin Products – Moomin Mugs, Gifts & Home Décor

Welcome to the magical world of Moominvalley! At FLORYD, you'll discover a wide and colourful selection of Moomin products inspired by Tove Jansson's beloved stories. Meet Moomintroll, Little My, Snufkin, Moominmamma and all the other familiar characters from Moominvalley.

Explore our extensive collection of Moomin mugs by Moomin Arabia, from classic favourites and seasonal releases to discontinued Moomin mugs and sought-after collectibles. You'll also find Moomin tote bags, backpacks, handbags and Moomin socks featuring charming designs inspired by the world of Moominvalley.

Our collection also includes Moomin teas, Moomin tea advent calendars, Moomin calendars, atmospheric Moomin candle lanterns and decorative Moomin storage tins. Whether you're searching for unique Moomin products, rare collectibles, discontinued favourites or a thoughtful Moomin gift, there's something for Moomin lovers of all ages.

Discover the world of Moomin at FLORYD – filled with nostalgia, timeless favourites and delightful new discoveries.